top of page

Today's Brief 20/02/2025

  • Writer: Smriti IASxp
    Smriti IASxp
  • Feb 20
  • 4 min read


1 .Digital Brand Identity Manual (DBIM): The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India. By standardizing elements such as color palettes, typography, and iconography, the manual not only ensures uniformity in look and feel but also strengthens the integrity of government-hosted data.

ree

This cohesive approach will enable government departments to present a compelling and trustworthy brand presence, both nationally and globally. The guidelines extend beyond websites to cover mobile applications and social media platforms, reinforcing a seamless user experience across all digital touchpoints.


To mark this milestone, the launch of the Digital Brand Identity Manual (DBIM) and the First CIO Conference 2025 will be held on 18th February 2025 at Taj Palace, New Delhi. The event will be graced by key stakeholders, including representatives from MeitY, NIC, MyGov, and other government ministries.


Key Components of the Initiative


The harmonisation initiative is built on the following key elements:

  • Digital Brand Identity Manual (DBIM): A comprehensive guide to ensure visual and functional consistency across government websites.

  • DBIM Toolkit: A set of tools enabling seamless adoption of DBIM.

  • GOV.IN CMS Platform: A standardized content management system tailored for DBIM Compliant websites and applications.

  • Central Content Publishing System: A streamlined mechanism for centralized content updates.

  • Social Media Integration: A unified approach to social media branding and digital outreach.


2 .Gyanesh Kumar appointed as new Chief Election Commissioner


3 .Rekha Gupta to become Delhi’s fourth woman Chief Minister.


4 .India, Argentina agree to strengthen cooperation in Lithium exploration and mining: signed a Memorandum of Understanding (MoU) to strengthen cooperation in Lithium exploration and mining on Wednesday.


Argentina is part of the "Lithium Triangle" in South America, along with Chile and Bolivia. This region holds a significant portion of the world's lithium reserves. is currently the world's fourth-largest lithium producer.   


5.NAVDEX 2025: a major naval defense and maritime security exhibition held in Abu Dhabi, UAE from February 17th to 21st, 2025, alongside the IDEX (International Defence Exhibition) 2025.


 The exhibition showcased cutting-edge naval technologies, including unmanned systems (UAVs, USVs), advanced radar systems, electronic warfare solutions, and next-generation weapons systems.

ree

Emphasis on Maritime Security: With growing concerns about maritime threats like piracy, illegal fishing, and terrorism, NAVDEX 2025 highlighted solutions for coastal surveillance, border protection, and counter-piracy operations. it attracted exhibitors and delegations from around the world, fostering international cooperation and partnerships in the defense sector.


companies used NAVDEX 2025 as a platform to unveil new naval vessels, including interceptors, patrol boats, and support vessels.


Overall, NAVDEX 2025 served as a significant platform for showcasing the latest advancements in naval defense and maritime security, fostering international collaboration, and addressing the evolving challenges in the maritime domain.


6 .Mount Etna, Europe's most active volcano located in Sicily, Italy, has once again erupted.


While the exact date of this most recent activity isn't specified, it's important to remember that Etna is known for its frequent eruptions.

ree

This volcano experiences both summit eruptions, often involving explosive activity and lava flows from its summit craters, and flank eruptions, which occur less often but can pose a greater risk to populated areas.


Etna has been particularly active in recent years, with eruptions occurring multiple times a year, showcasing a variety of activity including lava flows, ash plumes, and Strombolian activity.


Due to this frequent activity, Mount Etna is closely monitored by scientists at the Osservatorio Etneo (INGV), who track the volcano and provide warnings about potential hazards.


7 .PM-AASHA:(GS Paper II: Governance, Constitution, Polity, Social Justice and International Relations)stands for Pradhan Mantri Annadata Aay Sanrakshan Abhiyan. It's a comprehensive scheme launched by the Indian government in 2018 to ensure farmers receive remunerative prices for their produce.


Objective: The core goal is to protect farmers' income by ensuring they get at least the Minimum Support Price (MSP) for their crops. This helps to stabilize agricultural markets and encourage farmers to continue production.

ree

PM-AASHA is an umbrella scheme with three main components:


  • Price Support Scheme (PSS):  Government agencies directly procure crops like pulses, oilseeds, and copra at the MSP from farmers.

  • Price Deficiency Payment Scheme (PDPS): Instead of physically buying the crops, the government pays farmers the difference between the MSP and the market price. This is particularly useful for perishable goods.

  • Private Procurement & Stockist Scheme (PPSS): This encourages private players to participate in crop procurement, further boosting market competition and ensuring better prices for farmers.

  • Implementation: States have the flexibility to choose which component of PM-AASHA they want to implement based on their specific needs and the crops grown in their region.

  • Significance: PM-AASHA is a crucial step towards addressing the challenges faced by Indian farmers, such as price fluctuations and market volatility. By ensuring a stable income, it aims to improve their livelihoods and promote sustainable agriculture.


Essentially, PM-AASHA is a safety net for farmers, designed to provide them with a fair price for their hard work and contribute to the overall growth of the agricultural sector in India.


 
 
 

Recent Posts

See All
Today's Brief 5/11/2025

1 . The Indian Institute of Technology (IIT) Delhi General Studies Paper-II (250 Marks) – Governance, Constitution, Polity, Social Justice and International Relations  has taken the lead among Indian

 
 
 
Today's Brief 30/10/2025

1 . The Model Youth Gram Sabha (MYGS)   General Studies Paper-II (250 Marks) – Governance, Constitution, Polity, Social Justice and International Relations is a groundbreaking initiative launched by t

 
 
 
Today's Brief 28/10/2025

1 . Koyla Shakti (General Studies-III (250 marks)Technology, Economic Development, Biodiversity, Environment, Security, and Disaster Management)  is the name of the Smart Coal Analytics Dashboard (SCA

 
 
 

Comments


©
©

©2024 by Smriti IAS Experts

  • Telegram
  • Facebook
  • Instagram
  • Youtube
bottom of page